Over the past few days athletes participating in the ALS Ice Bucket Challenge have dominated my Instagram timeline. It seems like everyone is doing it. I’ve seen Lebron James, Team USA basketball, Aaron Rodgers and many others dump an ice cold bucket of water on their head in support of an ALS foundation. Videos of many athletes participating in the challenge can be found on their social media pages.
This is how the Ice Bucket Challenge works;
- Someone nominates you to do the Ice Bucket Challenge.
- You have 24 hours to complete the challenge and post a video on social media. (If you fail to post a video you must donate $100 to an ALS charity.)
- You challenge a few other people to post videos of the Ice Bucket Challenge.
According to the Today Show the Ice Bucket Challenge has gone viral resulting in $9.5 million dollars being raised from July 29-August 15. In comparison $1.6 million was raised during that time span in 2013 (Ice).
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Much of the Challenge’s success can be attributed to celebrity involvement. Personally the celebrities I follow are almost exclusively athletes, and I think it’s very cool that they are using their platform to raise ALS awareness. Sports stars are the perfect spokespeople for ALS, because the Yankee legend Lou Gehrig suffered from ALS and the disease has been commonly named Lou Gehrig’s disease.
Athletes using their platform to promote ALS foundations made me think, “How can I use my platform to take a stand for God?” The Ice Bucket Challenge shows that something as simple as a 15 second video of pouring water on yourself can be inspiring enough to cause a 600% increase in donations.
This called to mind Matthew 17:20 where Jesus says, “…Truly I tell you, if you have faith as small as a mustard seed, you can say to this mountain, ‘Move from here to there,’ and it will move. Nothing will be impossible for you.” (NIV). The first people to put up there Ice Bucket Challenge videos had faith that their small action could make a difference, and it ended up moving a 9.5 million dollar mountain. Their actions have inspired me to look for ways, no matter how small, to faithfully take a stand for God, because a small action may end up moving mountains.
On August 16 I was issued the Ice Bucket Challenge by a friend, so I have chosen to attach my video to the end of my blog post.
“Ice Bucket Challenge Leads to Big Money.” TODAY. NBC News, 16 Aug. 2014. Web. 17 Aug. 2014.